Keeping it Safe

Aristocrat Englishmen living in India during the Raj were some stubborn men (to say the least). A bunch of sassy lads, these dapper gentlemen wore stunning wristwatches that were to be taken off only with brute force. They were so attached to their watches, that even during polo matches, the costly timepieces would stay on their wrists and - undoubtedly - get shattered.

In comes César De Trey in the early 1930s, a watchmaker visiting India who was challenged to come up with a design for a timepiece that could sustain even the roughest of polo matches. Once back in his native Switzerland, Trey rounded up a group of entrepreneurial minds consisting of Jacques-David LeCoultre, the French firm Jaeger S.A, and a designer named René-Alfred Chauvot, who collectively produced the first Jaeger-Lecoutre Reverso watch, now a timeless (no pun intended) classic.  

The watch has a simple design element that allows the face of the watch to be reversed and ultimately protect the glass side of the timepiece. The backside was originally used to include a strong metal facade with unique designs, which eventually went onto outliving its original purpose and how has many design functions, including a "window" into the mechanics of the perfect Swiss watch.  

All in all, although the British Raj only lasted until 1947, the Reverso has endured decades of generational whims and extreme aesthetic preferences, perfect for every occasion.