Smelling Like a Medici

Dr. Paolo Vranjes has spent over 30 years creating artisanal fragrances inspired by his home region of Tuscany. An expert in all things olfactory, Florence-based Dr. Vranjes continues the long-standing Florentine tradition of creating scents out of beautiful, unique ingredients. 

Indeed, it was the city’s own Catherine de Medici – a Renaissance Queen of France – who is known for having been an avid lover of perfume-making and helped popularize the industry. She even carried around perfumed gloves to keep stinky Renaissance shower-less smells away.

Particularly popular is Dr. Vranjes’ line of elegant glass reed diffusers that add subtle, sophisticated scents to a room. Dr. Vranjes has a picturesque flagship store in Florence and a new location in Milan, which opened its doors in the fall of 2013.

 (Photo credit: Dr. Vrajnes)

(Photo credit: Dr. Vrajnes)