Last month, three prominent Florentine non-profit organizations - the Associazione Gabriele Borgogni, the Fondazione Claudio Ciai, and the Associazione Lorenzo Guarnieri - joined forces for the creation of a unique artistic initiative titled, "Segnali D'Amore." The project brought together 12 artists from Florence with diverse techniques/styles including Exit Enter, David Hartono, Hopnn, Jessica Russo Scherr and more to "read road signs with the heart."
This project is just one of the countless fundraising and awareness initiatives the three non profits put on every year. Collectively, their aim is to spread road safety awareness and sustain victims of road accidents and their families. The Borgogni and Guarnieri associations are also the two forces behind the creation of the Omicidio Stradale law that is currently being passed in parliament. Fun/horrible fact: currently, in Italy, if you drive under the influence and injure or kill someone, the resulting criminal penalty is the same as if you were to steal someone's wallet!
The original works of art created for Segnali d'Amore were on view at the jaw-dropping Tepidarium del Roster (Giardino dell'Orticultura) the weekend of November 21, kicking off with an aperitivo and fundraiser auction of the original artwork. The works are also available to decorate your home with the 2016 Segnali d'Amore calendar, as well as other items inspired by the exhibition, and available on the Fondazione Claudio Ciai's shop.
Take a look at some snaps from the event and think about the importance of driving safely... particularly in the wild west that are the streets of Florence!